About this project

This is a rebranding project of Comfort Inn, which includes the brand identity of the hotel. The new design retains the
spirit of the original logo and conveys the user experience and meaning of Comfort Inn. Comfort, convenience and affordability have always been customers' evaluations of this brand. The logo design uses different concepts to form a meaningful symbol. It includes a process of composition. The capital letter C and the resting traveler constitute the main vision of this design. The composition process and results of the logo convey the brand concept of Comfort Inn.


2021, Paris Design Award, Logo Design, Winner
2021, C2A Design Award, Branding, Winner
2021, Indigo Design Award, Hotel&Resorts, Gold Winner
2021, Indigo Design Award, Branding, Silver Winner
2021, Indigo Design Award, Logo, Silver Winner
2021, International Design Award (IDA), Brand Identity, Honorable Mention
2021, International Design Award (IDA), Logos, Trademarks and Symbols, Honorable Mention
2021, International Design Award (IDA), Print-Corporate Identity, Honorable Mention

Thank you for your time.

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